Less manual work
The administrator doesn't collect numbers from the calendar, cash register and spreadsheets. Visits already contain the client, service, employee, date, status and financial result.
Roxy Desk reports and analytics
Visits turn into clear business metrics
When every booking, service, cancellation, promo code and client action is recorded in Roxy Desk, the manager sees the whole picture instead of separate events. The system reduces manual calculations, helps spot booking dips faster, evaluate service profitability and understand what's really happening with your client base.
Number of visits
First branch, last 90 days
2 418
Visits
68%
Returning clients
+23%
Service profitability
Visits by day
booking trends
Why a business needs visit analytics
The system shows where the business earns money, loses clients and needs attention
See your business health faster
The Dashboard shows key changes without opening dozens of reports: attendance, workload, profitability, repeat visits and problem areas.
Better understanding of the client
The client card shows their history, visit frequency, average ticket, favorite services, promo codes and churn risks.
Decisions based on facts
Reports help you evaluate which services bring revenue, where cancellations are growing, which acquisition channels work and where changes are needed.
How analytics is organized
The Dashboard, client card and reports answer different questions
Dashboard
An at-a-glance screen for the manager. It shows the main business health metrics without deep detail.
- total number of visits for the period;
- revenue and average ticket trends;
- branch and employee workload;
- number of cancellations and waiting list entries;
- share of returning clients and promo code usage.
Analytics in client cards
Personal statistics for the current client that help the administrator and specialist work with context rather than memory.
- the client's number and frequency of visits;
- favorite services, employees and branches;
- average ticket and total payments;
- history of promo codes, cancellations and rescheduling;
- signs of loyalty or churn risk.
Reports
Detailed pages for analyzing a specific topic with filters, charts, saved parameter sets and period comparison.
- separate reports on visits, clients, services and revenue;
- filters by branch, employee, dates, statuses and sources;
- the option to see both charts and details;
- saved filters for repeat analysis.
Report sections
Each report reveals a separate part of your work with clients and visits
Number of visits
Shows booking trends by day, branch and employee. Helps you see seasonality, workload and the results of marketing activities.
Client profile
Analyzes age, gender, visit frequency, acquisition sources and repeat rate. It's the basis for segmentation and personalized offers.
Blacklisted clients
Shows how many clients were added to the blacklist, by whom and why. The business controls risks and keeps the context of restrictions.
Number of services provided
Gives a breakdown by service, employee and period. The manager sees which areas are popular and the team's real workload.
Profitability of services provided
Compares revenue, average price and maximum profitability. This helps adjust pricing, services and sales focus.
Promo code usage
Shows the number of uses, discount types, audience and validity period. Marketing sees not just that a promo code was issued but its real impact.
Client cancellations
Records cancellations, reasons, gender, age and periods. The report helps reduce losses and find recurring problems in the booking process.
Waiting list
Shows demand that didn't fit into the schedule. The team can bring clients back into free slots and avoid losing potential revenue.
How data becomes decisions
A visit passes through the system once, but the value of its data stays with the whole business
Roxy Desk collects data during the team's normal work. The administrator creates or confirms a visit, the specialist provides the service, the system records the result, and the manager gets metrics without extra spreadsheets.
Create a visit
The booking records the client, date, branch, employee, source and status.
Add services
Services, promo codes and payments form the financial part of the analytics.
Record the result
Completion, cancellation or waiting list status goes into the relevant reports.
Make a decision
The Dashboard and reports show what needs to change in the schedule, service, marketing or pricing.
Analytics without extra spreadsheets
Managing visits in the system shortens the time between an event and a management decision
When data doesn't need to be copied manually, the business sees workload, cancellations, profitability and client behavior faster. This gives managers more control and the team less operational routine.
-40%
fewer manual reconciliations between the calendar, the cash register and spreadsheets
+31%
faster detection of changes in demand, bookings and service profitability
Reports and analytics
Get started
Connect visit analytics to see your business health, client behavior and service profitability in one place
Our pricing
Free Start plan
Sign up without a card
No hidden fees
Personal consultation
Not sure which plan is right for you?
The Roxy Desk team will help you match your processes, team size and future plans to choose the right solution without overpaying.
Talk to an expert
Reports and analytics FAQ
Short answers about the Dashboard, client card analytics, and reports on visits, services, promo codes, cancellations and the waiting list.
The section combines a Dashboard for a quick overview of your business, analytics in client cards and detailed reports on visits, clients, the blacklist, services, revenue, promo codes, cancellations and the waiting list.
The Dashboard shows key metrics on one screen: attendance, revenue, utilization, cancellations, waiting list and promo codes. Reports are for deeper analysis of a specific topic with filters, charts and details.
A client card should show the number and frequency of visits, favorite services, average ticket, promo code history, cancellations, rescheduling and signs of loyalty or churn risk.
Every visit already contains the date, client, employee, branch, services, status, payment and other data. The system uses this information for reports with no manual copying into spreadsheets.
The cancellation report shows the number of cancellations, reasons, periods and client segments. It helps find recurring problems in booking, service or scheduling and reduce losses.
It shows the number of uses, discount type, promo code status, validity period and audience. This way the business sees which promotions really bring in clients and affect revenue.
The waiting list shows demand that didn't make it into the schedule. Analyzing it helps you plan schedules better, bring clients back into free slots and avoid losing potential revenue.
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