Ad pixel

Send ad events via Meta Pixel in Roxy Desk

Send events for Meta ad campaigns and evaluate their performance.

What the integration gives you

Ad events help you see which campaigns bring clients to booking

Conversion events

Send important client actions from online booking pages to Meta's advertising tools.

Campaign evaluation

See which ad campaigns are better at bringing clients to a request or booking.

Audiences for ads

Use events to build audiences and re-engage clients who have already interacted with booking pages.

How it works

A short ad event workflow

  1. The client goes to the online booking page from a Meta ad or another channel.
  2. Roxy Desk records the required client actions in the booking flow.
  3. Meta Pixel receives events that can be used for reports, audiences and ad optimization.
What you need

Before connecting

  • An active Meta Pixel for the ad account.
  • Access to integration settings in Roxy Desk.
  • An agreed list of events to send for advertising and analytics.
Use cases

Where Meta Pixel helps ads work more precisely

Ad optimization

Send conversion events so ad campaigns focus on the actions that really matter to the business.

Remarketing

Build audiences of users who interacted with the booking page but didn't complete the goal action.

Campaign reports

Evaluate which ads and audiences bring quality requests, not just clicks.

Path to booking

See the client's key steps before booking and use this data to improve ad scenarios.

Meta ads

Connect Meta Pixel to your online booking pages

Set up ad event tracking from Roxy Desk to better evaluate Meta campaigns, build audiences and optimize ads based on real client actions.

Connect

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