Web analytics

Analyze online bookings with Google Analytics in Roxy Desk

Analyze traffic, conversions and client behavior on booking pages.

What the integration gives you

Analytics helps you see the client's path to booking, not just overall traffic

Traffic analysis

Track visits to online booking pages and evaluate which sources bring interested clients.

Booking conversions

Send goal actions to see not just page views but the real steps clients take toward a request.

Client behavior

Analyze the user's path to booking and find where clients drop off or put off acting.

How it works

A short analytics workflow

  1. The client goes to the online booking page from ads, search, social media or another channel.
  2. Roxy Desk sends the required interaction events to Google Analytics.
  3. The team analyzes sources, conversions and client behavior in reports.
What you need

Before connecting

  • An active Google Analytics property.
  • Access to integration settings in Roxy Desk.
  • An agreed list of events and goals to track.
Use cases

Where Google Analytics helps make marketing decisions

Channel evaluation

Compare ads, organic search, social media and direct visits by traffic and request quality.

Ad conversions

See which campaigns bring clients to booking and which only bring views without results.

Client journey

Analyze how users move through pages toward booking and where the flow should be improved.

Reports for the team

Use traffic and conversion data for regular marketing and management decisions.

Online booking analytics

Connect Google Analytics to your online booking pages

Set up event tracking from Roxy Desk to see request sources, conversions and client behavior in clear reports.

Connect

New message

Our manager will contact you as soon as possible