Tag management
Connect advertising, analytics and service tags through one familiar tool.
Tag manager
Manage marketing tags with Google Tag Manager in Roxy Desk
Manage marketing tags without constant changes to your website code.
What the integration gives you
Marketing tags can be changed faster without touching the main website code
Faster changes
The team can update marketing settings without involving a developer for every small change.
Online booking events
Send important client actions to advertising and analytics systems to evaluate channel performance.
How it works
A short tag workflow
- Marketing defines which online booking events need to be tracked.
- Google Tag Manager receives the required signals and manages the connected tags.
- Analytics and advertising systems use these events for reports, audiences and campaign optimization.
What you need
Before connecting
- An active Google Tag Manager container.
- Access to integration settings in Roxy Desk.
- An agreed list of events to send to analytics or advertising.
Use cases
Where Google Tag Manager helps marketing work faster
Conversion tracking
Send booking, form submission or other goal events to advertising systems.
Testing hypotheses
Add or change tags faster to test marketing scenarios without a website release.
Behavior analytics
Collect events from client interactions with booking pages to better see the path to a request.
One container
Keep marketing scripts in one place and reduce the chaos of integrations.
Telegram bot
Administrator notificationsTelegram notifications for the administrator about new bookings, changes and work events.
LiqPay
Payment systemOnline payments for bookings and services, with quick payment confirmation in the service.
An online booking link for your Instagram bio and stories.
An online booking link for the action button or description of your Facebook page.
Marketing events
Connect
Connect Google Tag Manager to your online booking flows
Set up event tracking from Roxy Desk so marketing sees conversions faster, tests channels and makes data-driven decisions.
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